Having stepped away from CloudNine in 2015 following its merger with the Angela Mortimer Group, Steve has been expanding his expertise and portfolio by helping a number of corporate and emerging companies build their digital capability in hiring and attracting talent; and although still working at a strategic level with some recruitment agencies on social media effectiveness & inbound marketing, Steve feels we’re entering a new period for social recruiting as a category of recruitment attraction for agencies.
“I’ve obviously been at the forefront of this for 10 years, and it moves so fast it’s a challenge to keep up with, and that challenge is evident for recruitment agencies as the subject grew increasing tiresome, despite some really good advice out there”, Steve explained. “Then I met the guys from Hoxo, and the whole thing seemed fresh and intriguing again. There is so much they can do. It’s time for the older guys like me to step aside and let these guys through and take the stage. I’ll just be pulling a few strings in the background to ensure they make the right moves, continue to make it exciting and scale.”
Clearly recruitment companies are seeing that fresh intriguing approach too, and a number of significant agencies have signed Hoxo up to either manage their social media, digital branding and video production talents.
“We met Steve at an event in London and instantly struck a great relationship”, explains Sean Anderson, one of the founding Directors of Hoxo Media. “With his 10 years’ experience of affecting social media in the recruitment marketplace, and being well abreast of the latest trends in 2017; we are delighted to have engaged Steve as an NED to help our mission to become the Recruitment’s Very Own Social Media Agency.”
Sean explains further, “We want to show that we are prepared to be different and certainly won’t be trying to please everyone. Through the production and release of our own Hoxo Media content we clearly demonstrate that we are comfortable to document everything we do. We do this to provide a ‘warts and all’ look inside our business! This after all is our brand, our personalities and this we are proud of. People connect with real people and by putting ourselves out there for anyone to see, we are already attracting the attention of people who have been watching from a far and now want help achieving the same.”
Certainly Hoxo Media are ones to watch. With his involvement and endorsement and some significant early clients, it just could be that Steve is right, that the new era of Social Recruiting is here now.