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Stuart Gentle Publisher at Onrec

Small businesses in need of a digital boost

New survey shows web designers, social media and marketing experts are most in demand

A new survey from Everline, the digital lender for small businesses, has found that small businesses across the UK  have placed marketing, and social media experts at the top of their hiring wish list.

The survey of 500 small business owners saw marketing professionals take the number one spot or the role that small business owners would most like to hire into their current business, with 16 per cent of respondents saying that this would be their preference. Web developers took second place with 12 per cent of votes and social media experts came in third with 7 per cent. Traditional roles such as secretary, sales director and accountant made it onto the wish-list of just one in five respondents (18 per cent), and an overwhelming 46 per cent of respondents said that they wouldn’t like to hire any role at the moment.

Russell Gould, Managing Director at Everline, commented: “It’s good to see that small businesses recognise that marketing and digital expertise can give their business a boost and a competitive advantage. In the digital age, small business simply can’t afford not to invest in this space. The fact that so many small business owners aren’t making hires could suggest some nervousness over adding to their permanent headcount so it’s worth considering temporary or freelance support. Accessing flexible finance quickly can help businesses to invest in this type of business expertise and ensure that they don’t lose out on the opportunity that the online revolution presents.”

www.everline.com