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Search engines are limited - 01/2001


WebSideStory's StatMarket is reporting that search sites refer only a small percentage of traffic to websites worldwide. As of Dec. 17, 2000, search sites accounted for only 6.86 percent of global referrals, according to StatMarket. Direct navigation and bookmarks together accounted for the largest percentage of referrals with 47.01 percent as of the same date. Internet links accounted for 46.13 percent, StatMarket reported.

This data shows two things: That most people already know where they want to go on the Web and that Internet links, such as banner advertising and affiliates, still remain very viable ways to attract customers, said Geoff Johnston, vice president of product marketing for StatMarket. This information may cause businesses to rethink the ways in which they acquire new visitors.