Having acquired competitor, Consort Group in April last year, the new identity was developed to help the brand establish a more universal aesthetic which would translate across its broad range of key sectors, including retail and financial services.
RTM appointed Bristol-based creative design agency, Workbrands to develop the new creative suite, including a new logo, colour palette and website; all of which is intended to reflect the company’s credentials as a fast-growth, leading specialist in recruitment and talent management. The team were briefed in line with RTM’s vision for a new design and created eight initial concepts, resulting in the final assets and a portfolio of strict brand guidelines, encompassing rules for use of the logo, colour references, typefaces, iconography and stationery templates.
Part of Rethink Group, RTM is a global specialist in recruitment and talent management, delivering bespoke solutions to clients with varying business challenges. It has worked with brands including Boots, Grant Thornton, Marks & Spencer and skype, developing tailor-made recruitment and talent management initiatives to help transform these businesses into higher performing organisations. The company launched in 2005 and has grown to a team of over 250, with the recent acquisition of Consort further boosting its Recruitment Process Outsourcing capabilities across the world.
Iain Blair, managing director, RTM comments: “2015 was an exceptional year for us and with the acquisition of Consort, it felt pertinent to rebrand ourselves to appropriately reflect our new consolidated service. The new visual identity captures what we are all about, bringing to life our professional qualities in a lively and striking manner.”
Workbrands’ designer, Simon Tandy commented on the key objective for designing the brand, stating: “We wanted to abbreviate the ‘Rethink Talent Management’ name to the initials RTM, with particular emphasis on highlighting Talent Management as its core competency. We created the letters T and M from a series of dots, giving a nod to atoms, which represented RTM’s scientific approach and emphasis on measurable results, ensuring the brand mark reflected their beliefs. This philosophy formed the basis for the brand’s visual language.”
Director of Workbrands, Nick Farrar added: “This has been a great project to be involved with. RTM has a unique approach to the talent acquisition market, offering a range of proven services delivered in tailor-made fashion for each client. Our job was to reflect this approach in the new brand and across all communications. RTM completed engaged with our creative processes and we’re incredibly proud of the result and look forward to seeing positive results from the rebrand in the future.”