The national campaign, which launched on 30 September, has prompted unprecedented traffic and application levels, with a new candidate registering every 16 seconds. In the first two weeks of October, more than 1.4 million applications were made via the site and new candidate registrations have risen more than 30% year-on-year.
At the same time, the number of new vacancies being advertised on reed.co.uk continues to rise, with more than 75,000 new jobs posted since the campaign first aired. The total number of jobs available online is running at its highest level since December 2008.
Mark Rhodes, Marketing Director of reed.co.uk, comments:
"The current TV campaign is our biggest yet and the impact has been instant. By continuing to invest in promoting our brand, we're prompting a new audience of jobseekers, from every specialism and in every region of the UK, to register with reed.co.uk and engage with our services. This is fundamental to our objective of building on our status and reputation as the UK's number one job site."
The current campaign features more work from filmmakers, Jonathan Brooks and Mat Le Roche, whose original and highly successful ‘Super Reed’ commercial won reed.co.uk's competition to create a new TV ad for reed.co.uk in January this year.
“We’re really proud to be working with Jonathan and Mat again and fully expect the new ad to further boost their stock as directors. Once again, we have a bold, high energy piece of advertising, unlike anything in our industry, which underlines our commitment to boosting awareness of our brand and delivering the most effective service to our clients.”
As well as national terrestrial and satellite television, the campaign includes extensive digital activity, including catch-up TV services, re-targeting and social media: reed.co.uk is the first UK recruitment brand to use promoted Tweets on Twitter.
The current campaign will run until 19 November and can be seen on major UK TV channels, including ITV1, Channel 4, Five and Sky1.