Orion Group, the UK’s leading manpower provider to the oil and gas sector, has won the Online Recruitment Advert or Campaign category at this year’s Recruitment Business Awards. Delegates from the Group claimed that prize at an awards ceremony in Manchester on Thursday, 25 September.
The Group was recognised for its ‘World’s First Recruitment Company in Space’ campaign.
Orion sponsored a father and son team in the quest to launch a weather balloon into space. The footage was filmed and the spectacular imagery and footage captured by the on-board cameras led to the creation of a digital media campaign which showcased the material, engaged Orion’s current audiences and the wider public and activated local and national press coverage.
The campaign was the most successful content piece in the Group’s 27 year history and the most shared social content Orion has produced, creating widespread engagement and discussion across the industry. Furthermore the campaign was picked up by all major online and printed press outlets
Established in Scotland in 1987, Orion Group has achieved consistent growth over the ensuing 27 years and is now an international leader in the provision of personnel to the engineering industry. It remains an independent, family owned business that has grown from a small employment agency supplying the Highland rig construction yards, to a world leader in providing manpower.
Scott Burns- Smith, Head of Marketing and Communications, Orion Group, said: “We are pleased to be recognised for our work on such an innovative and successful project. I believe we are also the first recruitment agency in the world to launch into the stratosphere, an accolade the team are very proud of.”
“Our marketing and communications team always strive to do things differently, and this campaign is the perfect example. The primary aim of the campaign was to create a stir, for content to be widely shared and reused and to build Orion’s brand identity reaching new audiences. Our expectations were exceeded.”
The Recruitment Business Awards are open to all Recruitment Consultancies and Advertising Agencies producing recruitment advertising as long as they are based in the UK outside the M25.
The awards have been taking place for over 10 years now and have now become a staple in the regional recruitment business and advertising calendars.
Each year the best in both business and advertising are rewarded as the industry gathers to support their peers and celebrate the best the industry is offering.