Enhance Media have released the results of the National Online Recruitment Audience Survey (NORAS). The release of the NORAS results means that recruitment is the first online sector in which major players have co-operated in the provision of information to advertisers in order to encourage use of the medium.
Developed and managed by Enhance Media, NORAS is the UKs largest ever piece of online recruitment research and the results draw on questionnaires completed by approximately 8,000 Internet users.
NORAS provides advertisers with demographic profiles and audited unique user numbers of eight of the UKs leading online recruitment sites; Fish4Jobs, GoJobsite, PeopleBank, TopJobs, Total Jobs, Workthing, Anderselite and Jobs AC.
The data was gathered across the sites over a common time period, using a common methodology, enabling the meaningful comparison of recruitment sites for the first time. The ability to compare sites in this way makes it much easier for recruiters to choose the best recruitment site when advertising vacancies online.
Demographic data was collected from each site via pop up technology, administered by Virtual Surveys (www.virtualsurveys.com). Audited unique user numbers are provided by ABC ELECTRONIC (www.abce.org.uk).
In addition to providing details of the distinct audiences of the eight sites surveyed, NORAS gives a valuable insight into the characteristics of online jobseekers. NORAS shows that the average online jobseeker is aged 32.2 years and on average has had 10.5 years of work experience since leaving full time education. They last started a job for a new employer 3.9 years ago and will visit an average of 4.7 online recruitment sites when looking for a job online.
The NORAS results, which feature details on all of the eight sites, are freely available to everyone. Further details can be found by visiting:
National Online Recruitment Audience Survey
Results enable recruiters to choose the best online recruitment site