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Monster.ie - 08/2000

2 million marketing investment in Ireland over next 12 months.

Dublin, July 12th 2000 ñ Monster.ie commenced trading today as part of the world wide growth of Monster.com. The worldís number 1 career management site will operate in Ireland as monster.ie. This expansion will be backed by a 2 million marketing spend in Ireland over the next 12 months.After France, UK, the Netherlands, Belgium and Germany monster.ie represents the next stage of a European expansion. Monster.com expects to become the industry leader across Europe by the end of the year.ìMonster.ie will be the leading career management site in Ireland, and is built on solid business principles with a proven track record worldwideî said Alan Townsend, Managing Director, Monster.ie. He further commented ; ìMonster is part of TMP Worldwide, one of the worldís largest recruitment companies. Monster.ie is much more that a job posting site ñ it has a host of features that will assist in making it Irelandís leading career management site ñ it really needs to be explored to be believed. Monster.com is the leading global portal on the web with 15.2 million unique visits per year and unusually in the current climate of e-business is a proven profit making venture.î Monster.ie will be backed by a marketing investment of over 2,000,000 in its first year in Ireland. Marketing plans include above and below the line activity including tv, radio, outdoor and print advertising.ìIreland has a very strong economy and is an important market in our European expansion programme. Jobseekers are in high demand and our new local site monster.ie is ready to give them access to jobs and career advice they needî ñ said Andrew Wilkinson, Managing Director of Monster.com Europe. ìMonster.ie is our 6th site in Europe and we have a track record of providing both jobseekers and employers with the resources they need to succeed in the recruitment marketî.Monster.com is the number one career management service across the globe and currently has sites in 12 countries, with plans to launch nine more this year in Europe alone. The Monster Career Network is a lifelong career service job seekers can use to expand their careers, providing continuous access to the most progressive companies, as well as interactive, personalised tools to make the process effective and convenient. Features which will make Monster.ie so successful include; My Monster ñ cv management, a personal job search agent, a careers network, chats and message boards, privacy options, expert advice on job-seeking and career management. Monster sites offer employers cost-effective and efficient recruiting solutions including real-time job postings, complete company profiles and cv screening, routing and searching. Industry and internet analysts agree that within five years 55% of all recruitment will take place over the web. A recent report by Forrester, the leading technology research firm, has indicated that in the highly competitive sector of online recruitment, the winners are likely to be those sites that offer a one-stop career management facility, aggregating multiple services for consumers and recruiters and serving both in an ongoing relationship. The same report has identified Monster as the pioneer in the development of such a career network and the frontrunner amongst its competitors.