Stuart Gentle Publisher at Onrec

Monster snaps up Superbowl advertising - 10/2000

Online recruiters take prime time advertising, the global online career site has announced the purchase of ad space during Super Bowl XXXV, marking the third year in a row that has advertised on one of America's most widely-viewed television events. The package includes four 30-second commercials, one each in the first and fourth quarters of the game, and two during the pre-game show. The ad buy is part of the company's continuing aggressive marketing campaign to build the brand and part of the estimated $200 million global marketing spend for 2001. provoked thought among millions of Super Bowl viewers last year with a commercial based on an adaptation of Robert Frost's renowned poem, The Road Not Taken. The ad took a serious, yet impactful approach by encouraging job seekers to pursue their career ambitions. Last year's introspective spot followed 1999's award-winning When I Grow Up campaign, which featured real-life kids sharing tongue-in-cheek career aspirations. Both Super Bowl ad spots helped to generate record-breaking site traffic in the days following the event.
Over the past two years, advertising on the Super Bowl has been a proven vehicle for success, helping to bring a record number of job searches and resume submissions to the site, said Peter Blacklow, vice-president of marketing at Next January, we hope to continue to build momentum around the brand and make more people aware of the tremendous opportunities that exist through