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Stuart Gentle Publisher at Onrec

MMS to boom in Europe

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According to Frost & Sullivan, revenues from multimedia messaging (MMS) in Europe will amount to $68 million this year, and $26.9 billion by 2006.

By that time, MMS revenues will account for 66.3 percent of all mobile messaging revenues.

MMS is an advanced form of text messaging (SMS) that enables users to send graphics, video, and sounds to and from mobile phones. Only 6 percent of mobile handsets (excluding PDAs) shipped in Europe this year will be MMS-enabled, but MMS will reach mass market levels by 2005.