Leading charity Macmillan Cancer Support enjoys the benefits of a perfectly branded recruitment process which provides an exceptional experience for candidates, enhances its employer brand and enables them to hire the best talent.
Many employers create a beautiful initial presentation of their career opportunities only to deflate candidates when they come to search and apply for roles. The eArcu solution perfectly preserves and promotes the employer’s brand and their ‘Employer Brand’.
Andrew Hyland, Resourcing and Recruitment Manager at Macmillan, explains “It was essential to us that the candidate experience reflected the Macmillan brand from first contact, right through to hire. With some careers sites, when you click on “search and apply” you feel either that you’ve hyper spaced out to another world entirely, or else that the employer’s brand has been watered down. The respect of our brand by eArcu reassures candidates that they are still applying to Macmillan, only to Macmillan, and that the recruitment process will reflect Macmillan values.”
Andrew Hyland continues “One of the things that attracted us to eArcu was the ability for candidates to browse our vacancies. Traditional recruitment systems present a long list of job titles which an applicant has to click in-and-out of, to know what the role is all about. We wanted the kind of experience that our candidates might encounter today as a consumer.”
There is also a change in the value proposition to candidates. New applicants can save time entering details of their contact information, CV and career history through an innovative new connection to their LinkedIn profile. They then have more time to spend on qualitative answers around why they are suitable for the role, and which skills they can bring to it.
“Both Tony Jackson, our Head of HR, and I had experience and knowledge of the benefits that an eRecruitment solution can bring, as well as the features a “best of breed” solution should demonstrate. eArcu still managed to surprise us with the level of innovation in their product”
Tony picks up on the experience “At Macmillan we see social networks as a vital ingredient to our operations. We wanted this to be reflected in the recruitment experience that our candidates enjoy. And so it was important to work with a supplier who could match our ambitions in this area.”
Candidates can share vacancies with friends through their social networks. Equally the Resourcing Team at Macmillan can advertise through a wide variety of sources including LinkedIn, Facebook and Twitter.
With the eArcu solution candidates can leave feedback and a star rating against the job advert. This enables Macmillan to build a knowledge base and continually improve the contents of their careers site. Tony adds “as an organisation we believe in listening, so this feature from eArcu allows us to show candidates that we are listening to them too”.
The innovation in the eArcu platform extends to everyone involved in the recruitment process. Notably, the engagement of Hiring Managers is much higher than with older products.
Andy Randall, CEO of eArcu, shares his philosophy on this point “Managers can often be weary of being asked to use ‘yet another new system’. Therefore, we put a huge amount of creativity into making their involvement feel engaging and rewarding. One of our proudest achievements is to see the number of Managers who enjoy using our software service. I’ve personally conducted demos with a huge variety of managers and we really care how they feel about our work”.
Macmillan and eArcu are very excited about the benefits that the new eRecruitment solution will bring. And, confident that this will help to Macmillan to hire the best talent, in the shortest time and for the lowest possible cost.
We are Macmillan. Cancer Support ; http://www.macmillan.org.uk
eArcu Limited ; http://www.earcu.com/