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Jobs.ac.uk out-performs print media - 12/2001

Surveys at four leading Universities

In what may be an announcement of profound significance to the online recruitment industry, Alex Sproat, the founder and director of Jobs.ac.uk, has published data relating to appointments made at four high ranking universities. Jobs.ac.uk, the research, science, and teaching website, with over 1000 customers (increasing by 30 each month), advertised over 25,000 jobs last year. The majority were in Higher Education, but many were in research, science and teaching organisations across the board.

Surveys at four leading Universities found that: -

In 1990 at Warwick University, the Guardian and THES sourced 48% of research and academic appointments; in 2000 this had reduced to 16%

Jobs.ac.uk now sources 45% of Research and Academic appointments at Warwick University.

At Bath University Jobs.ac.uk sources 49% of such appointments. The Guardian and THES source 14%.

At Lancaster University Jobs.ac.uk sources 38% of such appointments. The Guardian and THES source 11%.

At Keele University Jobs.ac.uk sources 42% of such appointments. The Guardian and THES source 17%.

This data is probably the most solid evidence to date of the rise in significance of recruitment websites, and the corresponding decline of print media dominance in the recruitment advertising market.

www.jobs.ac.uk