Stuart Gentle Publisher at Onrec

Internet users by income levels - 04/2001


Lower income web surfers at home grew at a faster clip than any other income group, spiking 46 percent from February 2000 to February 2001, according to Nielsen//NetRatings ( Surfers earning less than $25,000 a year accounted for 6.3 million of the total Internet population who accessed the web in February 2001, compared to only 4.3 million during the same month last year.

The upper middle-class income group (earning between $50,000-74,999) jumped 42 percent in the past year. More than 30 million Internet users
belong to the upper middle-class income group, making it the largest segment of the online population. Users who earned between $25,000-49,999 grew 40 percent in the past year, representing more than 26 million people. The highest income level tracked by Nielsen//NetRatings ($150,000 to $999,999) also saw the least growth in the past year - only 28 percent. Overall, the Internet grew 29 percent from February 2000 to February 2001.