Efforts to expand the reach and profile of hrstaff.co.uk have reaped great rewards through the use of online strategic alliances.
hrstaff Director Nick Boothroyd has noted a significant increase in site traffic since setting up alliances with HRLooK, Complinet, OnRec, UK Recruiter and businessHR. Even more significant is whilst the increase in response levels to advertising has mirrored the increase in traffic, the relevance of response has remained highly targeted.
The main reason for the success of this niche site lies in the targeted nature of the advertising and subsequent quality of response. Despite a substantial reduction in paperbased marketing activity over the last quarter, site registrations and advertising levels have continued to climb - this can only be down to the effectiveness of shared links between sites targeting the HR community, says Nick.
www.hrstaff.co.uk
HRstaff.co.uk increase site traffic - 10/2001
Great rewards through the use of online strategic alliances