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Stuart Gentle Publisher at Onrec

Glassdoor survey suggests gig economy jobs in low demand

Over three-quarters of UK workforce would rather stick to permanent employment

Much has been said about the inexorable rise of the gig economy, especially since the Government’s U-turn on its proposed National Insurance hike for the self employed1. However, a new survey2 from Glassdoor, the world’s most transparent job and recruiting marketplace, finds that only 13 per cent of workers across all employment types would even consider this route for future employment, and the vast majority of employees (76 per cent) feel more secure sticking to permanent employment in 2017.

As with any work arrangement, using temporary or “gig” workers has both benefits and drawbacks when set against traditional employment. Glassdoor’s survey supports the fact that the big benefit is flexibility, both for job seekers and employers. When asked the question, “What do you think would be the biggest advantage of working in the gig economy?”, most (35 per cent) of employees selected  “flexible working”, followed by “better work-life balance” (11 per cent) and the ability to “be my own boss” (10 per cent). Further, 39 per cent of female employees feel that the biggest advantage of working in the gig economy would be the flexible working, compared to just 31 per cent of men. However, 73 per cent of women also reported they already enjoy a good work-life balance in their current roles.

Salaries and benefits remain the most important workplace factors for both men (56 per cent) and women (63 per cent), something which is typically less stable in gig or contract work.

Gig employment for task-based jobs like car rides, accommodation rentals, and food deliveries are all now mainstream services. Glassdoor’s previous research for the U.S. labour market suggests a slowdown for gig work in 2017, especially as job seekers weigh the pros and cons of
this employment type. This new UK survey finds that only 12 per cent of those already self-employed feel they would earn more if they left a job to take on work which paid “per activity” (rather than an annual salary), with 21 per cent of those in full time work feeling the same. On a wider level, just one in ten of all respondents across all forms of employment believe that the gig economy would become the “future of work,” with double that amount (20 per cent) feeling it actually exploited workers and harmed employees’ rights.

In terms of job generation, only 13 per cent of all respondents predict that the gig economy would be a good way to reduce unemployment and create jobs in the future.

When broken down by gender, nearly a third of women (31 per cent) feel that the gig economy would only ever be for a “limited number of workers” and was not accessible across a “wide range of roles”. This was opposed to just a quarter of men. The millennial generation of employees has been labelled as the group who will structure and shape the way we work in coming years3. However, only 10 per cent of 18-24 and 9 per cent of 25-34 year olds are of the opinion that the gig economy will eventually become the “future of work.”

Dr. Andrew Chamberlain, Glassdoor’s Chief Economist said: “The gig economy may be associated with prodigious growth of app-based taxi rides and food delivery, however, as we’ve already witnessed in the U.S., the impact on the UK workforce could remain minimal in the longer term.

“The main reason is size4. Although many ride-sharing and travel platforms have popped up in recent years, they’re still confined to a small corner of the workforce. Further, gig roles only really work for relatively simple jobs that are easy to measure, don’t require deep institutional
knowledge, and don’t rely on long-term relationships. The majority of the fastest growing jobs in the labour market today require human creativity, flexibility, judgment, and soft skills.

“For some jobs, the UK gig economy is here to stay. But don’t expect the majority of the workforce to be part-time contractors any time soon.”


1. 14 per cent increase in UK gig style roles since May 2016 - University of Oxford Internet Institute
2. The Glassdoor survey of 2,000 people was conducted within Great Britain by OnePoll on behalf of Glassdoor from 01/02/17-06/02/17. For more, please contact pr@glassdoor.com
3. PWC Millennial Study - Reshaping The Workplace
4. Study from economists Lawrence Katz and Alan Krueger found the fraction of workers in any kind of gig-style work arrangement across the US is less than 16 percent of the work force.
5  For more labour market trends and analysis go to Glassdoor’s Economic Research page here.