Glassdoor, one of the world’s largest and fastest growing job sites, today unveiled its new corporate branding and logo along with fresh new website and mobile apps. As part of Glassdoor’s global brand refresh, people will notice a more modern experience designed to empower them to find a job that fits their life.
Glassdoor is now the second largest job site in the U.S.1 and welcomes more than 41 million people2 each month from around the globe to the company’s website and mobile applications. Glassdoor’s new look was developed by the company’s internal creative team, in conjunction with creative studio Nelson Cash, to better demonstrate Glassdoor’s overall mission and make it even easier for job seekers, employees and employers to understand what Glassdoor is uniquely positioned to achieve: To help people everywhere find a job and company they love and, in turn, help companies more effectively recruit informed candidates.
“For nearly a decade, Glassdoor has been bringing greater transparency to jobs and companies across the globe. With our refreshed brand and website, we aim to bring the human side of job searching front and center to better connect the right people with the right companies,” said Moody Glasgow, Glassdoor chief marketing officer. “To us, this isn’t just a new logo or an updated color – this new design is part of our promise to create a more trusted, helpful and engaging experience for people everywhere.“
Most notably, Glassdoor’s new logo is a modern take on the company’s original open door frame, intended to evoke “looking inside” a company. Since Glassdoor launched online in summer 2008, Glassdoor products have focused on delivering the most useful features to help people make more informed job decisions.
“More than 40 percent of U.S. employees plan to look for a job in the next year3, and Glassdoor is the first and last place people should visit to search for a job and do research about a company or career opportunity,” continued Glasgow. “Our new look is wrapped into our intrinsic value proposition - all the jobs plus valuable insights from employees on the inside to help people find a job and company they love… that fits their life.”
In addition to being a valuable platform for job seekers, Glassdoor is one of the most effective channels for online job advertising to recruit high quality candidates, according to third party research. In fact, candidates who apply to jobs through Glassdoor are truly informed about the company and twice as likely to be hired4. Glassdoor currently partners with approximately 100,000 companies, including 5,800 employer clients leveraging Glassdoor to recruit top talent through job advertising, job posting and employer branding solutions. Many of these employers also showcase their Glassdoor profile through a Glassdoor icon as another valuable social platform where people can follow their company and stay informed about company updates related to working there.
1 comScore Media Metrix, February 2017
2 Google Analytics, CQ1’17 average
3 U.S. Harris Poll commissioned by Glassdoor, April 2017
4 A leading third-party recruitment agency. As measured by application-to-hire ratio compared to other job sites based on a study of 2015 hiring data for 30 million applications