Dot.Com fallout a boom to job search sites - 08/2001

Traffic to the 20 leading career-related websites increased 47.7% among U.S. users between December 2000 and January 2001, according to Alexa Research, a leading web intelligence and traffic measurement organization. Monster.com led the way with an estimated 615 million pageviews, followed by HotJobs.com, Headhunter.net, craigslist and dice.com. Traffic increased by at least 20% at each of the 20 leading career-related sites and by at least 40% at 18 of the 20.

ìNot all dot.coms are dead. As a result of the downturn in the economy, job search sites are thriving,î said Marc Engel, lead analyst for Alexa Research. ìWhile national unemployment figures are still near historical lows, the cutbacks in Internet-related industries have created a large, available talent pool, one that knows how to find anything online, including jobs. They know that with just a few clicks, they can access job listings organized by geographic region, job type, industry preference, and salary, as well as obtain advice on resume building and interviewing techniques. Aside from networking, the web is probably the most effective way to search for a new job.î

With an estimated 615 million page views, Monster.com was the top-ranked career site and the 13th busiest website overall among U.S. users for January 2001, ahead of such powerhouses as Lycos.com, ZDNet.com, CNET.com, MSNBC.com and CNN.com. Among the top 40 sites overall, Monster.com posted the best rank improvement over December, when it was ranked 25th. Pageviews at Monster.com increased 41.5% between December and January. Monsterís traffic roughly equalled that of its six busiest competitors combined.

Monster.com was one of three career-related sites ranked among the 100 busiest sites in January. Joining Monster were HotJobs.com (ranked 57th in January, up from 92nd in December) and Headhunter.net (68th in Jan., 118th in Dec.). HotJobs.com saw a 51.4% increase in traffic to an estimated 178.3 million pageviews, while Headhunter.net climbed 62.5% to an estimated 157.3 million pageviews.

Three of the top 20 career-related sites saw their traffic more than double between December and January. AECJobBank.com, geared toward the architectural, engineering and construction industries, made the largest month-to-month gain, with January traffic nearly tripling over Decemberís figure. BrassRing.com increased 108% and JOBTRACK.com (a service of Monster.com) improved 105%.

www.alexa.com