Stuart Gentle Publisher at Onrec

Digital Marketing Trends for 2020

Digital marketing is literally taking over the world.

The great thing about it is that it is made up of a lot of aspects such as social media, SEO, and many more. Because there are so many algorithm changes now and again, it means that these trends have to be up to speed. This ensures that they remain effective. Just the way that online sports betting sites fans love new, exciting fixtures every day, customers need new innovative marketing strategies.

Interactive Content

In this age, a lot of customers are so interested in interactive content online. Because of that, we can already see that marketing is shifting its focus in order to make sure that consumers get exactly what they want. That means you will be able to find a lot of pools, quizzes, AR, VR, shoppable posts, and so much more.

The reason why so many consumers are excited about this form of marketing is that it’s very new, and something original. Furthermore, people actually enjoy staying on your site. Not only that, you will find that this type of content is so easy to share which, in turn, makes your brand visible. It’s no secret that people love to interact and so, this will definitely take the digital marketing world by storm.

Smart Bidding in Google Ads

For those that have been in the industry long enough, they know that automation is really nothing new. However, Google Ads has had new updates that were announced at Google Marketing Live. Because of these latest updates, it is anticipated that automation, as well as smart bidding, will soon become quite popular worldwide. Some gambling companies have already started using it to show sport fans how sports betting odds really works.

We already know that in order for Google Ads to optimize your bids, it heavily relies on machine learning. They do this in order to make sure that users get the most value form each and every conversion. With this new update, you will be able to optimize your bids much better. In addition, you will also be able to choose the conversion actions. You will also get the chance to automatically set the bids. As a result, your conversions will definitely be maximized