Stuart Gentle Publisher at Onrec

CV-Library launches biggest advertising push to date

Job board investing heavily in offline marketing activity across the UK

This autumn will see the UK’s leading independent job site, CV-Library , complete its biggest advertising push to date, reaching out to candidates all over the country on trains, large format roadside, taxis, bus shelters, gyms, coffee shops, airports and more.

In addition to this, the popular job board will be targeting key commuter audiences on the London Underground, Glasgow Subway and the Newcastle Metro, as well as launching an exciting new radio campaign, airing on the UK’s most popular stations throughout September and October.

Lee Biggins, founder and managing director of CV-Library comments:

“Our offline marketing plays a key role in cementing us as the UK's largest CV database; helping businesses of all types and sizes find the best candidates. We’re continuing to invest in a wide range of formats in order to drive candidate registrations and applications in key towns and cities across the UK and we’re really excited about hitting the airwaves with our brand new national radio campaign!”

CV-Library’s radio advert will be heard over 128.5 million times reaching over 15.4 million people during popular breakfast and drive time shows. Some of the UK’s leading stations will air the advert including Kiss, Capital, Magic, Heart, Smooth and Absolute, as well as key regional stations all over the country. Other key advertising highlights include:

  • Over 100 branded taxis travelling across London, Reading and Bristol
  • Advertising in 271 gyms across the country, engaging with active, hard to reach professionals who enjoy keeping fit 
  • Over 100,000 CV-Library branded coffee cups and sandwich bags across the country, targeting job hunters in cities
  • Coverage at Birmingham and East Midlands airports reaching out to frequent business flyers and late holiday makers looking for some autumn sun

Biggins concludes:

“By taking our adverts nationwide, and across such a range of formats, we’re able to tap into candidate markets in key areas, helping workers to find their next opportunity, as well as supporting local recruiters. We currently have around 160,000 jobs posted on our website for job hunters to take advantage of and we hope that by reaching out via our campaigns, we can connect great talent to exciting businesses.”

Furthermore, CV-Library continues to attract candidates by publishing insightful and engaging content on its Career Advice centre, as well as tapping into its core target audiences through social media platforms; Facebook, Twitter and LinkedIn.