The new deal is an extension of the CIPD’s existing strategic partnership with Haymarket which, from today, will deliver the organisation’s internationally-renowned events programme.
Haymarket and the CIPD have been working together since 2012, successfully producing the quarterly journal Work. alongside People Management – the UK’s number one award-winning human resources media brand. Haymarket will continue to produce the CIPD’s awards and the People Management social media channels, website and jobsite – setting the agenda for championing better work and working lives and also supporting people professionals to make confident choices, develop their careers, and inspire them for the future.
The expanded partnership will see Haymarket Business Media – the b2b media and events division of Haymarket – establish a new 30-strong Professional Associations Events Team. Meanwhile, Haymarket Network, the company’s content marketing agency, will ensure that all media channels across the partnership are aligned and delivering the CIPD’s vision.
Peter Cheese, Chief Executive of the CIPD, says: “Haymarket have a sixty-year heritage in producing best-in-class content and services to professionals and membership organisations across a range of different sectors. We’ve been working closely with the team for five years on our media brands and awards. We have built a trusted relationship and seen great value from the quality of their journalistic capability and their ability to deliver multi-channel content that engages our 140,000 strong-membership and the wider business community.
“They know our audiences demand quality. And given Haymarket’s award-winning track record, we are delighted to be expanding our long-term strategic partnership with them building on their broader strengths and capabilities as a leading media organisation. They will become our communications partner of choice, helping us to deliver an integrated content and communications capability including the next generation of CIPD events.”
Haymarket CEO Kevin Costello adds: “I’m delighted that such an important and influential organisation as the CIPD has chosen to expand its strategic partnership with Haymarket. Our values are aligned, our skill sets perfectly match the brief from CIPD and we understand their strategic drivers.
“We believe this expanded partnership will allow us to support and enhance the CIPD offer as they continue to build professional capital within the HR community, and amplify their voice in the wider business community. There are already exciting plans in the pipeline.”
Haymarket is a specialist in providing full strategic communications and business media services to other professional associations, including the Chartered Institute of Procurement & Supply and the Royal College of General Practitioners. The expanded CIPD partnership took effect from 1st September 2017.