At the centre of the brand is the new ident, designed to reflect the company’s three-pronged, collaborative approach with candidates, clients and the team at Macildowie.
Macildowie is one of the UK’s leading independent recruitment businesses with offices in Nottingham, Leicester, Derby, Northampton and Milton Keynes, and has built up a loyal client and candidate base since its launch over 20 years ago.
James Taylor, director of customer development and marketing at Macildowie, explained the whole team has worked hard over the last 12 months to ensure the new brand reflects everything they stand for.
He said, “We had a consultation period with all staff to see what they thought about Macildowie, backed up with in-depth focus groups. What we have now is a new vision, clear values and a brand that we are very proud of.
“In our profession we often talk to candidates and clients about the importance of getting your personal brand right and now we are really leading by example.”
Macildowie works with some of the biggest companies in the region including E.ON, Vision Express, Capital One, Next, and Boots, and specialises in finding candidates in accountancy and finance, sales and marketing, HR, procurement and supply chain.
The team prides itself of delivering a high quality service for both clients and candidates and is shortlisted for ‘Best Client Service’ at the national 2016 Recruiter Awards.
The company continues to go from strength to strength with plans to take on an additional 25 staff over the next two years. James hopes this new brand will help them to attract more of the top talent they already have within the business.
We wanted a brand that excites and inspires the whole ‘Macs’ family and I really feel that’s what we have achieved. We are committed to ensuring this is a great place to work and with a highly motivated and loyal team, we ensure customers and candidates use us time and time again.
“It’s the start of a new era for us. We fully anticipate that through hard work and dedication - the brand will help us to fill an even higher percentage of our clients vacancies and ensure that we find great jobs for our candidates.”
For more information on Macildowie and to take a look at their new brand, visit www.macildowie.com.