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A Battle for Job Listings - 11/2001

By Bob Tedeschi

The Internet has failed to live up to its billing as a transforming technology for every industry. But it has managed to stir things up in the job-recruitment category.

Through the years, newspapers have made considerable money through classified employment advertisements ó each a few lines of small type listing job openings.

Online jobsites give employers what many analysts consider a more cost-effective way to fill empty positions. While advertisers pay in the range of $250 for a few lines of text in a Sunday newspaperís help-wanted section, ìfor about the same amount, they can get an ad on Monster for two months, in front of a national audience, with a whole bunch of other features, like employer information, job assessment tests,î said Charlene Li, an analyst with Forrester Research.