Finally, a fact-based benchmark for social recruitment.
Maximum, the ground-breaking employer marketing and branding agency, has just launched a revolutionary new digital tool called the Social Recruitment Monitor (#SRMonitor). The monitor takes the guesswork out of social recruitment by helping employers to measure exactly how effective their social media activities are in the jobs market.
Driven by MXMM.com, Maximum’s own digital powerhouse, the Social Recruitment Monitor is a fact-based, objective and easy-to-use microsite that every week examines and updates the social recruitment activities and interactions of top global employers on major social media channels. It lists its findings in a simple to follow format that’s updated weekly. Right now it measures employers’ activities on Facebook, the world’s most popular social media channel. Results for Twitter, LinkedIn and YouTube will be coming soon.
Any organisation that currently uses Facebook to attract talent can enter its details into the Social Recruitment Monitor and benchmark its performance against the competition. 36 of the world’s biggest recruiters are already active on the monitor. It’s quick and easy to sign up - and it’s completely free.
For the first time ever, employers can now accurately assess how well social media is working for them in attracting and engaging potential candidates. They can gauge their performance in terms of numbers of fans/’likes’, numbers of interactions, numbers of postings and the ‘engagement ratios’ they enjoy per Facebook page. They can see if they’re going up or down the listings and can use the MXMM-Index, which uses carefully worked-out weighted variables, to obtain a definitive guide to their performance.
Maximum sets the standard in many areas of digital recruitment and employer marketing. This Social Recruitment Monitor is a world-first and should prove popular for high-end employers looking to use social media to improve their hiring rates in competitive sectors. They can use the monitor to determine how to become best in class in social recruitment, and how to bring facts and figures to what has previously been considered an un-measurable process.
Webinars on fact-based social recruitment are coming soon on the Social Recruitment Monitor, so watch this space.