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Monster launches second phase of its heavyweight radio and digital campaign in the UK

The second phase of the ‘Become a Monster’ campaign continues to encourage people to Find Better Ads to run from 23rd September and will reach over 35 million people

Following the successful ‘Become a Monster’ radio campaign in June earlier this year, Monster.co.uk has launched the second phase, building the campaign out further with the addition of brand new 30, 10 and 5 second video animations and digital display creative that bring the radio stories to life. The campaign aims to inspire people to have the confidence to secure the job they deserve, become a Monster by visiting the site and looking for a job or uploading their CV and, in the process, finding better.

Continuing to complement Monster’s ongoing focus on #TechTalent, the ‘Become a Monster’ campaign showcases how Monster.co.uk can help all types of jobseekers from various industries ‘Find Better’, not only through connecting the right talent to the right jobs, but also championing individuals to discover what they truly want to do and helping them achieve it. The three variations of the video animation and digital creative of the campaign focus on three different characters as per the first phase: the ‘tech woman’, the ‘digital advertising woman’, and the ‘apprentice guy’. The second phase introduces a fourth audio story for the radio campaign: ‘finance guy’, who having experienced setbacks in his career, visited the Monster site, became a Monster and was able to get back on a career path that fulfilled him.

In addition, new ten second audio creatives will be introduced highlighting a selection of Monster customers and their job opportunities on the site. These include Sky, O2, Zara, Dixons Carphone and Flight Centre, to showcase the range of companies and jobs on offer at Monster.co.uk.

The campaign goes live on Wednesday 23rd September across high profile radio stations, such as Capital FM, Heart FM and the XFM radio networks, to ensure wide-scale coverage across the UK. The £1 million advertisement campaign will also occupy the coveted Newslink solus spot, on 263 stations, for the duration of the campaign.

To reinforce and enhance the radio campaign the three fun new video animations will run across YouTube (bumper and TrueView ads), Instagram, Spotify, Facebook, Twitter and the Google display network. This element of the campaign is expected to draw over 2.9 million video views and serve over 50 million digital impressions.

Sinead Bunting, Marketing Director UK & Ireland, of Monster.co.uk said: “At Monster we are really passionate about helping people to find the jobs they deserve through connecting them with the right job and providing all the career advice and content they need on their job seeking journey. With this campaign we want to inspire people to get out there and find better – by listening and watching our ‘Become a Monster’ stories. We aim to inspire and encourage candidates to have the confidence to discover and apply for jobs that they’ve always wanted, but perhaps never had the confidence to go for.

The radio campaigns we’ve run this year are the biggest we’ve ever embarked on for many years, reinforcing our commitment to building our brand and continuing to help our users find the right job and our customers the right talent. We’re really excited about phase two of the campaign, especially the added elements that will increase our engagement across social and digital channels, and look forward to encouraging people to find the jobs and careers they want and deserve.”