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Monster Launches High-Performance Social Employer Branding Solution on Facebook and Instagram

New Monster Social Brand Ads uses proprietary ad targeting and automation to connect employers to potential candidates on leading social platforms

Monster, a global leader in connecting jobs and people, today announced the commercial availability of Monster Social Brand Ads, a high-performance employer branding solution that helps companies get in front of both active and passive talent beyond specific job ads using Monster's proprietary targeting technology.

Available for Facebook and Instagram, Monster Social Brand Ads provides the means to boost an employer's general public presence to convey a strong employee value proposition, promote a positive image of an organization, and drive overall interest and consideration for people to seek out opportunities with them.

"Today's employers need to be incredibly sophisticated recruitment marketers, which means moving well beyond the job ad alone and on to promoting their broader employer brand," said Joe Budzienski, Vice President of Product and Technology, Monster. "Every brand marketer today is focused on how to leverage the best of social platforms, and we are bringing compelling new capabilities to market that enable just this type of activity for recruiters. The pressure's on to hire top performers and Monster is giving companies every advantage in a very competitive hiring market."

Driven by Monster's proprietary, multi-dimensional targeting of detailed candidate attributes like resumes, interests and social activity across Monster, TalentBin by Monster, Twitter and Facebook, Monster Social Brand Ads places a brand advertisement in front of active and passive talent in a fully automated way, delivering daily impressions for real-time optimization. Through Monster and Facebook alone, job ads may be targeted to over 1.71 billion active Facebook users and over 313 million active Twitter users.

Following a successful beta launch of Monster Social Brand Ads in August 2016, Monster is now expanding to full commercial availability for its entire U.S. customer base with three subscription options. Monster Social Brand Ads will be rolling out other markets later this year.