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Monster launches heavyweight radio and digital campaign in Ireland

Monster ad campaign aims to inspire people to have the confidence to Become a Monster and Find Better to find the job they deserve.

Company Profile


Monster.ie has launched its new ‘Become a Monster’ radio and digital campaign, reaching 2.7 million people in The Republic of Ireland. With a spend of €110,000, the campaign showcases how Monster can help anyone ‘Find Better’, connecting the right talent to the right jobs, and championing individuals to discover what they truly want to do and how they can achieve it.

The campaign features three scenarios encouraging listeners to think about what they truly want and showing them that they can overcome barriers by becoming a ‘Monster’ and securing the job they deserve. The variations of the adverts focus on three different scenarios around: ‘tech talent’, ‘advertising talent’, and ‘engineering talent’. Additionally a set of ten second adverts showcase a range of well-known companies, including Allianz Worldwide Care, Phonewatch, Guidewire, Fleetmatics and Comfort Keepers, highlighting the broad selection of job opportunities on the site.

The ‘Become a Monster’ campaign will feature both 30 and 10 second radio adverts, forming part of a heavyweight nationwide radio and digital campaign that launches on Tuesday 23rd February, running to Thursday 31st March. Radio stations include a mixture of key nationals and local stations, including Newstalk, 2FM, Red FM and Today FM.

Digital creatives will also run on Spotify (audio ads), as well as on Facebook, Google Digital Display Network and Search Engine PPC.

Sinead Bunting, European Director of Consumer Marketing at Monster said: “The aim of our campaign is to inspire people to become ‘Monsters’ and discover the confidence to find better by applying for the jobs that they’ve always wanted but never had the courage to go for. At Monster we’re keen to not only connect people with jobs but champion them to find better. Our nation-wide radio and multi-digital campaign serves to encourage folks to take action and get the job they deserve.”

James Mailley, Sales Director at Monster Ireland said “At Monster we’re really passionate about helping people find the jobs they’ve always dreamed of and we’re thrilled to launch our new campaign. It’s an exciting time in Monster’s evolution as a business and we’re really looking forward to this next phase, encouraging people everywhere to find the jobs and careers they want and deserve, and helping organizations find the talent that they need.”