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Milkround School Leavers revitalise brand image and help young candidates ‘craft their career’

Today Milkround School Leavers is unveiling its innovative new brand offering. Developed by expert employer branding agency AIA Worldwide, it focuses on a concept which sees tools and crafts symbolise the wealth and diversity of career-related opportunities available for school and college leavers

Company Profile

Milkround

Today Milkround School Leavers is unveiling its innovative new brand offering.

Developed by expert employer branding agency AIA Worldwide, it focuses on a concept which sees tools and crafts symbolise the wealth and diversity of career-related opportunities available for school and college leavers.

Following on from Milkround’s new look for its student and graduate offering, presented on 22 September, this re-design, including a new cleaner-looking logo, reflects the tailored, and considered approach Milkround School Leavers takes to inspiring career confidence.

This fresh yet visual approach plays on the notion of creativity and individuality, showing a variety of cut-out, industry and lifestyle related elements that come together to represent the array of opportunities, advice and guidance on offer for this audience.

In this way, Milkround School Leavers continues to take a hands-on approach to helping each student craft their personal career journey.

Francesca Hall, senior marketing manager at Milkround, said:

“We’ve been experiencing huge growth in the school leaver market and off the back of seeing a 30% job view to apply conversion rate we wanted to respond to the interest and appetite our audience has to proactively take their first steps on the career ladder.

Our new look mirrors the breadth of career options that are available to students who are studying a wide range of subjects between the ages of 16-18. There really are so many routes they could take and Milkround School Leavers is here to ensure our audience has the tools and knowledge to craft their careers in the right way.”

The new branding will be rolled out at fairs and careers events across the UK, as well as the Milkround School Leavers job board, with immediate effect.

For further enquires please contact schoolleavers@milkround.com.