With Events, LinkedIn aims to foster offline community building, to help members nurture deeper and high-quality professional relationships. According to LinkedIn Data, people are two and a half times more likely to accept connections on LinkedIn if they have attended a face to face meeting, showing that offline community building is key to stronger working relationships.
Members can now seamlessly create and join professional events, invite connections using ‘invite filters’, have conversations with other attendees on the platform, and stay in touch online after the event ends. As a members-first platform, LinkedIn Events also allows members to create ‘Private Events’, enabling them to have safe conversations in a closed-door, trusted environment with like-minded members. Additionally, ‘invite filters’ lets members tap into the platform’s 645+ million global professional network and filter members based on industries and job titles to curate interesting events.
Announcing the launch of LinkedIn Events, Ajay Datta, Head of Product, India at LinkedIn said, “At LinkedIn, our core focus is to help our members connect and build lasting professional relationships. Face-to-face interactions are key to realising this vision and bringing online communities to life. With this launch, our members now have a safe and trusted avenue to engage with their network online and offline. We see them using this product to host networking meet-ups, workshops, alumni meets, product launches, and other face-to-face gatherings.”
LinkedIn Events is the first product built out of the Bengaluru R&D Centre for a global audience. The Bengaluru R&D Centre has also conceptualised and built LinkedIn Lite Android app in 2017, which has scaled to 70+ emerging markets across the world and supports 21+ languages. The app has crossed 10 million downloads on Google Playstore this October.
“After the launch of LinkedIn Lite, I am excited to roll out our first ‘made in India, for the world’ product out of LinkedIn’s Bengaluru R&D Centre. With Events, we are now taking on a larger mandate of building products to foster offline communities and help our members connect offline. This launch showcases LinkedIn’s commitment to the Bengaluru R&D Centre and in the team’s talent in building world-class products,” added Ajay Datta.
LinkedIn Events is globally available to all LinkedIn members.