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Stuart Gentle Publisher at Onrec

Job Board Specialist Hangs on Lord Sugarís Every Word as Nationwide Competition Launches

MyJobGroup.co.uk invites predictions on businessmanís favourite word as Apprentice Series Six begins

With the fight for top jobs ever more competitive and the UK’s most high-profile recruitment process about to begin in the form of ‘The Apprentice’, a job board specialist today launched a first-of-its-kind Twitter competition designed to keep viewers analysing every word Lord Sugar says.


MyJobGroup.co.uk, which operates over 300 regional job boards across the UK, has launched the UK’s first competition to find the single most commonly used word by the business supremo throughout Series Six of the BBC’s award-winning show, as Lord Sugar whittles down the competitors to find his ideal candidate.


During each weekly episode, MyJobGroup.co.uk will transcribe every word he says, publishing the findings in a Word Cloud the following day at www.myjobgroup.co.uk/apprentice


Members of the public have also been invited to make their predictions as to what Lord Sugar’s most frequently used word will be for the entire series, with a replica ‘Sir Alan’ boardroom chair going to the winner.


Entrants can either use Twitter, tweeting their top word followed by the hashtag #lordsugarMJG or visit www.myjobgroup.co.uk/apprentice to input their predicted top word.*


Lee Fayer, Managing Director of MyJobGroup.co.uk, said: “As the sixth series of The Apprentice kicks off on Wednesday 06 October, we’re sure employers and employees across the UK will be glued to the TV, finding out what makes one of the country’s most successful businessmen tick.


“This year, we’ve made it even easier for would-be Lord Sugars to model themselves on the business supremo, or candidates to impress even the most demanding of employers, by analysing his every word and launching our competition in the process.


“Whilst it’s a light-hearted competition, it shows how important it is to impress at interview. With the jobs market particularly competitive at the moment, it’s vital to put yourself ahead of the pack and we hope our competition will enable candidates to hear those immortal words, ‘You’re Hired!’.”


For more information, visit www.myjobgroup.co.uk/apprentice