The campaign will run for four weeks featuring media including digital escalator panels, six sheets and large landmark sites at key financial district stations including Bank, Canary Wharf and Liverpool Street.
The creative features striking black and white images of individuals representing CityJobs’ core disciplines and the diversity of the city, with accents of the brand’s signature orange. The campaign aims to achieve maximum visibility to an audience of finance professionals.
The outdoor campaign will be accompanied by a digital counterpart, with targeted advertising on social media, search engines and selected websites to increase exposure.
Fiona Rigby, Head of Marketing for CityJobs, said: “Every day thousands of talented finance professionals visit CityJobs to find their next finance role and we’re sure that we can help many more. For a brand like ours, operating in such specific geographic locations, outdoor provides a fantastic opportunity to achieve both high exposure and reach a tightly targeted audience. We hope the campaign will show London’s financial district that we’re the best choice for their recruitment advertising. ”