The new offices reflect a new brand identity for Blue Octopus, along with significant outside investment from a small number of investors, including well known recruitment expert Jen Riley, who now collectively own half of the business. With a new management structure in place, the brand is looking for rapid national and international growth in the coming year.
Established in 2010 by brothers Liam and Chris Coleman, Blue Octopus recognised how critical talent acquisition and management is to all businesses, no matter the size however also recognised how expensive and time consuming recruitment can be to any business. As a result, Blue Octopus was formed with the central premise of always offering the next generation, tech-led online recruitment management solution, aptly named Octo. Specialising in the social housing, charities and infrastructure industries, Blue Octopus has worked closely with long term clients to prove significant resource savings can be made year on year.
Founder Liam Coleman, credits the team with the growth to date but has his sights set firmly on the future,
“So far in 2019 we have moved office, introduced a whole new brand identity and widened the Senior Management team, along with managing significant outside investment, so it’s been a busy few months. However, the new offices, identity and strengthened management team mean that we are more prepared than ever for growth and have the ability to widen our product and service offering, as well as branching into new markets too.”
With technology as a central pillar to the business, Blue Octopus is also looking to challenge the usual stereotype of a tech-led business being predominantly led by men. With a female Director now sitting on the board and a workforce which is 55% female, Blue Octopus are keen to champion technology that is delivered by a balanced workforce. Recent investor Jen Riley comments,
“Our Octo system is central to all we do, we are a tech-led business but we are determined to balance this with people too. While the system offers outstanding benefits, such as significant cost savings and building your own dedicated talent pool, we also recognise how important it is to deliver an exceptional service through the people we employ. We believe we have the people, talent and tech to redefine recruitment.”
The new brand identity also ensures that the business stands out in a very crowded marketplace. Using a vibrant colour palette and introducing a new logo that is both striking and memorable, the relaunch of the brand sees the launch of a new website, all new marketing materials and a revised social media presence as the business looks to focus on building great connections with clients, candidates and it’s own internal employees too.
www.Blueoctopus.co.uk is now live and available to view.