By Nadia Owen, 4MAT Business Communications Executive

Don't be dissuaded by the simplicity of Penny Lee Recruitment (www.pennyleerecruitment.co.uk) when you first visit it. The visual characteristics of this newly launched website have been designed to echo the classic styles of yesteryear. As the power of the online world continues to grow, companies aiming to get enviable web presence have been trying to outdo one another for years. But here is a website that has undercut the world of flash and Ajax, to present an image that exudes 'the timeless classic.'

The lady who lends her name to the company is Penny Lee, and with a CV detailing recruitment experience spanning over ten years, Penny's commitment has led her to the Directorial position of this brand new agency. Having previously worked with 4MAT in a different function, Penny employed their content management system, dotVacancy3, to set the website up in a minimalist style with a simple and clean navigation, in order to allow her the flexibility of adding to the brand as the business grows.

"We are delighted with the new site, it meets our requirements exactly as specified," says Malcolm Costello, Director of Penny Lee Recruitment. "From concept to live the process has been seamless, and the functionality will enable the ongoing development and evolution of the business."

Catering to those searching for administrative functions within a London office, the modest website echoes the classic approach to recruitment that is encouraged by Penny and her team. No bells or whistles, just good clean consultations in order to get the jobseeker the most rewarding result associated with a career change: a new job.

The ever-classy Ms Hepburn once said that "people, even more than things, have to be restored, renewed, revived, reclaimed, and redeemed; never throw out anyone." Penny Lee Recruitment might have been established in a fragile economy characterised by a surplus of candidates, but unlike their competitors, won't be throwing any prospect away. Look out Competition!