Stuart Gentle Publisher at Onrec

Appointment: I-COM Appoints Recruitment Marketing Specialist to Head up New Division

I-COM has appointed Anna Gibbons as Head of Recruitment Client Marketing, as the Manchester full service digital marketing agency looks to develop its national portfolio of recruitment clients

Working alongside the senior management team, Anna will develop and strengthen the offering to the recruitment sector to win high-profile clients and pitch against national brands. 

With over a decade’s recruitment experience both in London and Manchester, and most recently as Corporate Communications Director at legal and financial recruitment specialist Sellick Partnership, Anna brings a wealth of experience to the business.

Anna says: “I see real potential in my role at I-COM to join an already successful team and add value to the business as it moves to the next level. The recruitment sector is constantly changing and facing new challenges, and I believe that I-COM is best placed to provide online solutions through a consultative approach that supports recruiters in growing their online visibility through long-term gains and not just quick wins.

“The online presence of a recruiter is key to their success, whether that is their web platform or their ongoing online marketing. The changing habits of a jobseeker means that a recruiter, whether multi-sector or niche, needs to adapt to the ensure that they engage and attract new clients and candidates. In addition they need to be thinking about their own employer brand, as recruitment businesses are increasingly challenged with attracting the best talent to join their teams - and their web presence is a key way of differentiating themselves from competition.”

Anna joins I-COM having worked at Sellick Partnership for over eight years. Her expertise and knowledge will be key to prospective clients and her honest and transparent approach will support and add value to their online strategy, based on her personal experience and specialist knowledge.

Mike Blackburn, managing director at I-COM, says: “Over the years we have worked with a number of recruiters, and we are excited to be growing our profile within this sector. With the appointment of Anna, coupled with the launch of our new bespoke recruitment platform Recaza, we believe that we are best placed to work in partnership with recruiters to build their online brands.

“Over the last 12 months we have invested significantly in developing a platform that will provide a seamless experience for the job seeker, adding value to their job search at every level - as well as ensuring that it has the agility to develop a bespoke website that meets the objectives of the client.”