Stuart Gentle Publisher at Onrec

3aaa appoint new CEO and Director of Strategy, Policy and Funding

Aspire Achieve Advance limited (3aaa), a leading provider of apprenticeship training and delivery in England and Ofsted ‘Grade 1’ Outstanding provider are delighted to announce two important senior appointments to the business

Sat Bains has joined 3aaa as the new CEO and Stewart Segal will join at the beginning of April in the newly created role of Director of Strategy, Policy and Funding. Both will also join the Board of 3aaa alongside Chairman Derek Mapp, Chair of Quality & Standards Sub Group – Sir Howard Newby and founder owners Peter Marples and Di McEvoy-Robinson.

Sat Bains in his role as CEO will drive the strategic direction of the business at an important point, as changes to the apprenticeship environment take effect across the sector and with the guidance of the wider Board. Sat joins from the commercial sector where he has built a reputation of success through his innovative style and unrelenting energy.

Sat said “I am excited and energised to have joined 3aaa at a period when apprenticeships are playing such a strategic part of the government’s skills agenda. To join a dynamic forward thinking senior team and Board will provide a platform to take the business to the next level and ensure that we offer more young people and employers an opportunity to enhance young lives and the businesses within which they are employed. My background in the private sector, including in the IT space will ensure that I can bring new thinking and ideas to what is already an Outstanding and exciting business. I look forward to working with colleagues at 3aaa as well as meeting with many key stakeholders across the sector in the coming months."

The Board is also delighted that Stewart Segal will be joining as Director of Strategy, Policy and Funding. He joins us from his CEO role of the Association of Employment and Learning Providers (AELP) where he has driven the organisation forward and lobbied government effectively on apprenticeship reforms. Sat and Stewart will work closely with the other talented management team to take 3aaa to the next level at this exciting time.

Stewart has worked with AELP in a number of roles since its formation in 1998.  He was one of the original Directors and then worked with AELP as the funding and contracting expert for 10 years before becoming CEO in 2013.  Stewart will have completed around 3 years as CEO and will continue to work with the AELP as a representative member organisation and continue to support the work on policy issues. 3aaa looks forward to continuing its’ membership with AELP from January 2016.

Stewart said “I am delighted to be joining 3aaa who have established a very strong delivery model that was recognised with an outstanding rating by Ofsted.  There are many opportunities to develop the Apprenticeship programme even further and I look forward to working with the 3aaa team.  I am also delighted to be able to continue to support AELP, as a member.  It is more important than ever that we have a strong provider voice and I will be delighted to continue to support the work of the AELP on important policy issues.”

Peter Marples and Di McEvoy- Robinson, Founders and joint owners of 3aaa said “We are absolutely delighted to announce these two complimentary appointments. We have invested heavily in the business over the past five years and these appointments are further commitment of this.

The apprenticeship market is going through an exciting period of change over the next two years. We are determined to ensure 3aaa remains at the forefront of these changes and to remain innovative and relentless in our pursuit of excellence. We will be the partner of choice of Government, the SFA, employers and most importantly young people wishing to embark on the first step in their careers. With over 4000 apprentices and employers, the majority of whom are aged 16 – 18, we are proud to be at the leading edge of apprenticeship growth for the sector.

We create and deliver over 100 life changing opportunities each week for young people through their participation in our apprenticeship programmes and our aim is for this to grow progressively over the next few years.”